Code Corporation today announced the appointment of Bruce Scharf as Vice President of Product. In this role, Scharf will be responsible for setting strategy, scaling product teams and developing the roadmap for future Code products, markets and technologies.
"Bruce's experience in innovating, building teams and product design in a rapidly evolving marketplace will be a tremendous asset to Code," said Kent Hansen, CEO of Code Corporation. "We have an incredibly bright future and I am very pleased to bring on such a visionary leader with the skill, technical knowledge and industry passion to meet the needs of our growing customer base by bringing more cutting-edge products and solutions to life."
Scharf has more than 20 years of experience in the data capture industry and has secured numerous patents. Prior to Code, he was vice president of engineering at Microscan where he led the research and development for track, trace and control solutions in life sciences, electronics and automotive markets. He lead a team of more than 40 engineers, scientists and technicians occupied in software, electrical, mechanical and optical design.
"Code is in an enviable market position due in no small part to the fact that we win the vast majority of business when we go head-to-head with any of our competition," Scharf said. "The prospect of charting future markets and developing new technologies to grow Code is what makes this exciting. This company has a winning formula with its collaborative culture and talented team of global experts in both software and hardware. I can't wait to turn them loose on new markets, customers and opportunities."
For more than 20 years, Code Corporation has been an industry pioneer, leader, and champion for data capture innovation and has garnered more than 100 patents. By crafting and continuing to perfect its unique decoding algorithms, Code's image-based scanning and decoding technology consistently delivers unparalleled performance that companies around the world depend on every day. Code designs and manufactures a complete line of market-leading hardware and software data capture solutions. Code products are not only valued for providing a consistent level of workflow efficiency year after year, but also for their ergonomic design, durability, ease of customization, and seamless integration. For more, please visit