Powering Partnerships
Channel is complex. Scaling your program shouldn’t be. Our platform empowers you to grow faster, scale effortlessly, and deliver partner programs your ecosystem will love.
Whitepaper
The Global Channel Leader’s Playbook 2025 Part 1: Designing a High-Performance Partner Program
Platform Overview
Making it easy for partners to work with you
We Call It Channel Expert-Ease
Built by channel people, for channel people. We deliver the platform, data and insights to win partner mindshare and scale revenue with confidence and clarity.
Frictionless. Streamlined. Easy to Work With.
We simplify every step of the partner journey, removing friction and making it easier to do business with you. Easy engagement means partners activate faster, deals close quicker, and relationships deepen.
Any Partner. Any Program. One Modular Platform.
Our PRM and channel automation platform adapts to your needs. Modular by design, the platform scales with you, on your timeline, without unnecessary cost or complexity.
Best-in-Class. Built on Trust. Proven by Results.
We combine deep channel knowledge with a best-in-class platform to deliver a true partnership. Customers trust us for expert support, strategic guidance, and channel automation that delivers results. We call it channel expert-ease.
Trusted Data. Real-Time Insights. Smarter Decisions.
We bring together your CRM and other go-to-market systems to centralize partner data. With real-time insights into engagement and ROI, you can make smarter decisions and scale with confidence.
Building a go-to-market through the channel requires gathering data from multiple partners to get a complete picture of our business. Instead of building tools in house to aggregate POS data, we found it much more efficient to partner with Channelscaler to provide this service. The team listens to our needs and then builds out the platform to fit our specific requirements in a timely manner.
Channel & Distribution Director
The Channelscaler team has helped define, implement and execute a simple partner Incentive Program that has allowed us to free up internal resources in order to better operationalize the entire process. I am also very impressed with the actively engaged account team and their vested interest in seeing our mutual successes.
Telecommunications
Channelscaler are helping our business to deliver critical channel performance data to our partner community. Taking a complex and large set of data and translating it into an easy-to-understand, easy-to-manage solution. Our partner can easily understand their current attainments within our program, plus more importantly, understand what is needed to reach the next level.
Telecommunications
Ease of doing business is at the heart of our partner program. Helping partners to understand our program is key to engagement. To provide an ideal experience for our partners, we use Channelscaler to automate our partner leveling program. This enables us to configure complex program rules while making it easy for partners to understand the program offer and which tier they are assigned to.
Telecommunications
The implementation of the partner portal not only overcame challenges, it was delivered successfully to exacting time constraints and transformed the way we engage with our partners. The portal’s intuitive interface has really simplified interaction, bringing much greater efficiency and ease of doing business with our partners.
Head of Global Channel Programs
What’s been particularly impressive is how Channelscaler didn’t just deliver a product – they’ve remained engaged and supportive throughout the entire process to ensure the portal’s success. That’s a rare quality, and it speaks volumes about the team’s dedication and professionalism. I’m genuinely excited about what this partnership and the portal will achieve in 2025 as it continues to evolve and improve.
Sr. Manager Global Channel Marketing
Buying Channelscaler services, means you are investing in strengthening your business functions, teams and channel capability. Beyond an awesome PRM tool is a business who take the time to understand your own business DNA to ensure you deliver the best solution together. They make our business’s success their number one priority.
Telecommunications
Information Technology & Services
The team at Channelscaler is always responsive, organized, and professional. They do a tremendous job supporting our SPIFF programs and allowing for a great Partner experience within our portal. CIM has allowed for easier management of our partner incentives and reduced the amount of time our internal resources have to spend on program setup.
Sr. Manager Business Applications
Channelscaler PRM effectively addresses various challenges we encounter by providing flexible solutions that cater to our unique requirements. This adaptability has been a significant benefit to us, streamlining processes and enhancing overall efficiency. I like Channelscaler PRM for its fantastic people, impressive flexibility, and remarkable adaptability.
Telecommunications
Ease of doing business is at the heart of our partner program. Helping partners to understand our program is key to engagement. To provide an ideal experience for our partners, we use Channelscaler to automate our partner leveling program. This enables us to configure complex program rules while making it easy for partners to understand the program offer and which tier they are assigned to.
Information Technology & Services
Channelscaler PRM tool is an easy-to-use platform for setting up the relevant programs for customers to suit their needs. There is also a great support team behind the platform as any questions or issues encountered are addressed in a timely manner. Our Business performance has increased by providing a single place for partners to register a deal, download up-to-date content or claim a rebate.
Information Technology & Services
Our organization is leveraging Channelscaler for Incentive management, MDF management, Partner Levelling and Partner Data visibility – the bedrocks of channel management. Long and short of it, things that would take days or weeks can be done in a matter of hours. Inherently, Channelscalerjust get the ins and outs of channel management, and the tools required to support both partners and vendors alike.
Information Technology & Services
Buying Channelscaler services, means you are investing in strengthening your business functions, teams and channel capability. Beyond an awesome PRM tool is a business who take the time to understand your own business DNA to ensure you deliver the best solution together. They make our business’s success their number one priority.
Sr. Director Global Strategic Partner Initiatives
Our business model is somewhat unique and Channelscaler is able to customize the tools we need to fit our GTM Strategy. From start to finish our business goals are kept top of mind and their ability to work with our internal stakeholders makes it easy to integrate into our existing systems. We are leveraging several use cases from Deal Reg, Partner Leveling, Partner Dashboards and MDF.
Sr. Manager, Global Channel Marketing Lead
Channelscaler’s PRM platform is a highly customizable solution that can accommodate any partner program. The team is very responsive, accommodating, and easy to work with. Channelscaler PRM is an all-in-one platform that eliminates the manual work for managing a partner program.
Partner & Events Marketing
We asked Channelscaler to help us automate the channel operations for our distributors across Latin America. Within a short period of time Channelscaler has engaged with our distributors and has launched programs that are already improving the efficiency and profitability of distributors across the region.
Senior Manager, Cisco WW Distribution LATAM
Channelscaler is a powerful tool that offers an extensive set of features that can be customized to support all our partner channel needs. It creates a holistic one stop shop for training, revenue, and rebates, helping partners to understand program requirements and see how they are tracking towards their goals. It’s the best PRM Solution paired with excellent support!
Global Partner Programs Manager
The PRM solution is easy to use, user friendly, with dynamic reports and dashboards. Layered selection categories are available to users which simplifies the process and helps boost customer experience while using the PRM solution. The after-sales service and response time is amazing, mostly it’s within the same or next hour. It has been an amazing experience of choosing and working with Channelscaler.
Lead Partner Marketing
Channelscaler provides a terrific service, they roll up their sleeves and engage at all the necessary levels to ensure the success of the onboarding/integration processes. Through regular communication, they gained a rapid understanding of our business and our commercial goals, helping us to align around achievable targets and how to maximize partner engagement and build our partner program.
Senior Director Product Marketing
The Channelscaler Partner Portal offered our Global Partners improved partner engagement with an easy to use, one stop shop for all the partner needs and interactions with SmartBear content and programs. The Channelscaler team was crucial to the success of the program.
Director of Channel Sales (America)
Channelscaler has been essential for Extreme to allow visibility into our channel on how they are tracking towards their programmatic requirements and benefits. We create transparency and visibility to our channel with up-to-date information through their tools. Channelscaler has also shown great dedication and professionalism to implement each individual program with different metrics.
Sr. Director Global Strategic Partner Initiatives
Channelscaler helps us adapt out-of-the-box functionality to our evolving Partner Program and can quickly adopt to any changes we want to implement. They have great knowledge about our CRM and other tools, and really help us as trusted advisors to build the best functionalities to to match our needs, with changes implemented in a timely manner.
Director Global Channel Operations
Deployed 5 years ago and have been extremely satisfied with the product and support. Every PRM use case is unique, so support is critical and Channelscaler’s support is exceptional. The platform is helping us with automating and accelerating partner operations and enablement.
VP of Channels
We transitioned to the Channelscaler MDF platform about a year ago after having used a homegrown tool for all partner requests. The Channelscaler team made the entire process from program design to implementation so smooth with amazing customer support. They listen to our unique program requirements and ensure our platform is designed custom to our requirements. The new UI recently launched has been the cherry on top.
Sr. Manager, Global Partner Programs & Partner Experience
The integration team at Channelscaler exhibited exceptional diligence and precision. They collaborated closely with our staff, effectively becoming an extension of our team to fulfil our project specifications. Their efforts resulted in minimal disturbance to our channel partners and contributed to a seamless product rollout. I would undoubtedly advocate for their services with high confidence.
Computer & Network Security
The adoption of Channelscaler’s PRM system has revolutionized the way we administer our channel programs, liberating us from the confines of spreadsheets and endless email chains. This shift has significantly unburdened our time and resources. After considering various alternatives, it was clear that Channelscaler stood out with its streamlined processes and delivery of actionable insights.
Head of Marketing Operations
The layout is simple and easy to navigate. The platform is easily customizable for our needs. It combines the performance metrics and incentivization into one single platform. We previously used different tools to measure performance and incentives, which we have now been able to consolidate into one PRM.
Partner Support Manager
What I find most helpful with Channelscaler PRM is the ability to generate and download reports, to share with my team to keep them in the loop. The UI is friendly and easy to navigate to find what I am looking for. It’s giving our Partners more of an incentive to work with us, helping us generate net-new business, and bringing us opportunities that we believe have a high chance of closing.
Computer & Network Security
Our organization is leveraging Channelscaler for Incentive management, MDF management, Partner Levelling and Partner Data visibility – the bedrocks of channel management. Long and short of it, things that would take days or weeks can be done in a matter of hours. Inherently, Channelscaler just get the ins and outs of channel management, and the tools required to support both partners and vendors alike.
Information Technology & Services
Global Channel Chief
Channelscaler provides a robust co-marketing and rewards and spiff program that seems very easy for partners to use and links to XTRM which many of them always use. Our Account Manager is exceptionally supportive, responsive and very thorough in assisting us with our changes, new programs etc.
Sr. Manager Partner Marketing
Director of Partner Operations
User friendly solution for managing partner business information and partner marketing, with an intuitive navigation. The Channelscaler team are flexible with developing and adjusting the solution to specific needs, while staying in contact with us to ensure we are satisfied with the product and services. Using Channelscaler to help with POS and Inventory collection and co-op marketing management.
Regional Channel Manager
I have had a great experience with Channelscaler – their team and their platform. What I like best is the high-quality customer service and support we’ve received, as well as their great attitude towards continuous improvement. Their ability to help streamline and simplify the partner management process enables us to efficiently manage and optimize our channel Partner Programme.
Electrical Manufacturing
When I’m working with a company, I like to build a relationship and trust! With Channelscaler, that happened in a matter of moments. They are extremely knowledgeable, and responsive, have great customer support, and are easy to work with. Makes working with them easy!
Computer Hardware
Working with Channelscaler PRM is a great experience. We transitioned from using spreadsheets and email to using their PRM to create and manage channel programs. Since their PRM is built for use in the channel, our partners started using it right away. Channelscaler works with some of the leading companies that use channel sales so they bring a wealth of knowledge and best practices.
Sr. Director, Global Channel Sales
The Channelscaler Platform has revolutionized how we execute our partner rebate programs. Both the Channelscaler team and the platform have brought a whole new meaning to the term ‘Ease of Doing Business’. All of the time-consuming and error prone activities related to rebate calculations have been completely automated providing LGE and our Partners timely and accurate rebate information.
Senior Channel Marketing Manager
Channelscaler worked with my organization on improving the partner experience when utilizing our programs/promotions. After in-depth discussions of ask and needs, Channelscaler built out a platform to meet our needs. For areas that was out of the normal, the dev team quickly worked to develop our ask to make the partners experience as smooth as possible.
Computer Hardware
Resources
At Channelscaler, we understand that a well-executed deal registration program is the backbone...
At Channelscaler, we know that thriving partner ecosystems don’t just happen, they’re engineered...
The Global Channel Leader’s Playbook 2025: Scaling Partner Engagement, Revenue, and Ecosystem Growth...
Scale with Confidence
Discover how Channelscaler can help you deliver your channel go-to-market strategy, win partner mindshare, and drive measurable growth.