Code & PDC’s GM: Innovation fuels 2024 Data Capture Growth.

Bright Days Ahead for Data Capture


Dear Code Customers, Partners, and End Users,

I trust this message finds you well as we usher in the new year. As we stand on the precipice of 2024, I wanted to take a moment to reflect on our shared journey and express my optimism for the year ahead.

A portrait of Code and PDC General Manager, Dave Frick
Dave Frick, General Manager of Code and PDC, both Brady-owned businesses.

The past year, 2023, was a testament to resilience, adaptability, and our unwavering commitment to innovation. Despite the challenges in the broader market, Code by Brady successfully navigated through these turbulent times, thanks to the relentless dedication of our team and your dynamic partnerships. We eagerly look forward to the opportunities 2024 presents.

Our priorities for this year are clear and focused. We aim to:

  1. Bolster our market position by launching innovative products from our fellow Brady-owned businesses, catering to our customers’ evolving needs.
  2. Improve operational and service efficiencies by adopting advanced methodologies and refining our internal processes.
  3. Cultivate a customer- and partner-centric culture that emphasizes superior customer service while empowering our employees to drive excellence and customer satisfaction.
  4. Deepen our partnerships and relationships with all of you, enabling us to better understand and meet your needs

I have confidence that our joint efforts will yield beneficial results for all involved.

As we embark on a new year, I am reminded that our greatest strength lies in our unity and shared vision. Together, we will shape the future of data capture technology and make a significant impact on the world around us.

Thank you for your support and partnership. Here's to a successful and prosperous 2024!

Dave Frick | General Manager, Code & PDC

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